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In this scene from the Designer Foods War Game, the GSK team presents a strategy where it inserts one of its successful drugs, such as weight-loss supplement Alli®, directly into foods. The pushback on the part of the judges came swiftly. They questioned GSK’s ability to succeed with such a strategy. The Annual Strategy War [...]

In this scene, the Nestlé team developed a future strategy for its company with a goal to cure or reduce the impact of serious medical conditions, such as diabetes and Alzheimer’s. The Danone team reacts immediately, pointing out that no company (Danone include, since it too is working on similar indications), can claim that none [...]

In this scene, witness how the GSK team had to face a challenge with its “GSK Inside” strategy: How do you limit or manage dosing? How can you ensure that the consumer will obey the instructions on any food label when he or she does not do so now? The cloud hanging over the GSK [...]

Todd Abraham, one of the game’s judges and VP Research & Nutrition for Kraft asks the teams to consider if any of the big food companies truly figured out what consumers want and how to sell nutraceuticals to the mass market. The Annual Strategy War Game National Championship, “The Battle for Designer Foods,” was organized [...]

Sarah Roller, a game judge and Managing Partner and Chair of Kelly, Drye & Warren’s Food & Drug Law Practice, urged all the teams to find ways to consider products in their strategy that solves or resolves a public health issue. She argued that if the companies she represented in the game can make this [...]

In this clip – The Abbott team, representing a company with a long history in the nutraceutical niche, presents its marketing plan to reach a broader consumer market but encounters resistance from the other teams and the judges. Opposing teams and judges all challenge Abbott on its ability to market purely consumer nutraceutical products. All [...]

In this clip – Witness the Danone team, representing the producers of a very successful yogurt-based nutraceutical product, Activia, facing an uphill battle against a barrage of opposing team questions that range from: Why move into other nutraceutical products when you have under-marketed your basic dairy line in the United States? There is plenty of [...]

Fuld & Company runs 7th Annual National War Game and offers predictions on the nutraceuticals market. The Annual Strategy War Game National Championship, “The Battle for Designer Foods,” was organized by Fuld & Company on April 8, 2011 in Cambridge, Massachusetts. Abbott Labs, Danone, GlaxoSmithkline, and Nestlé were represented by business students from Dartmouth’s Tuck [...]

meds2herbs.blogspot.com Scientific research confirms that these Moringa leaves are a powerhouse of nutritional value. Gram for gram, Moringa leaves contain SEVEN times the vitamin C in oranges, FOUR times the Calcium in milk, FOUR times the vitamin A in carrots, TWO times the protein in milk and THREE times the Potassium in bananas. Research has [...]