Your Ad Here Your Ad Here In this clip – The Abbott team, representing a company with a long history in the nutraceutical niche, presents its marketing plan to reach a broader consumer market but encounters resistance from the other teams and the judges. Opposing teams and judges all challenge Abbott on its ability to [...]
In this clip – Witness the Danone team, representing the producers of a very successful yogurt-based nutraceutical product, Activia, facing an uphill battle against a barrage of opposing team questions that range from: Why move into other nutraceutical products when you have under-marketed your basic dairy line in the United States? There is plenty of [...]
Fuld & Company runs 7th Annual National War Game and offers predictions on the nutraceuticals market. The Annual Strategy War Game National Championship, “The Battle for Designer Foods,” was organized by Fuld & Company on April 8, 2011 in Cambridge, Massachusetts. Abbott Labs, Danone, GlaxoSmithkline, and Nestlé were represented by business students from Dartmouth’s Tuck [...]
Stephanie Bell discusses the new fad of functional foods.
Peter Jones, Director of the Richardson Centre for Functional Foods and Nutraceuticals, comments on the impact the centre has had on local, national and international food research and health in its five years.
Functional foods- Acai Berry and Pomegranate!
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Following her presentation at the Food Technology Innovation & Safety Forum 2010, Euromonitor Research Analyst, Svetlana Uduslivaia, gives an overview of the packaged food industry and how it benefited from the recession. The packaged foods market performed relatively well considering more consumers were cooking and eating at home rather than going out to restaurants. In [...]
Health and Wellness meeting
Monsanto discusses Vistive Gold High Oleic Low Saturate Soybean Oil during the IFT Trend & Solution Tour at the 2010 IFT Annual Meeting and Food Expo in Chicago, IL.